haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 151-160 / 249
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 otsikkovuositekijä
151.
The Rise of the Active Customer
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 22-27
 2001 Slywotzky, A.
Morrison, D.
152.
Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management
European Management Journal
2001 : OCT, VOL. 19:5, p. 534-542
 2001 Ryals, L.
Knox, S.
153.
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 785-817
 2001 Payne, A.
Frow, P.
154.
Social exchange theory and research on business-to-business relational exchange
Journal of Business-to-Business Marketing
2001 : VOL. 8:3, p. 1-36
 2001 Lambe, C.J.
Wittmann, C.M.
Spekman, R.E.
155.
Consumer Affairs Responses to Unsolicited Customer Compliments
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 321-340
 2001 Erickson, G. S.
Eckrich, D. W.
156.
Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 287-320
 2001 Too, L. H. Y.
Souchon, A. L.
Thirkell, P. C.
157.
Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing
British Journal of Management
2001 : VOL. 12, p. 159-182
 2001 Payne, A.
Holt, S.
158.
Customer relationship management in financial services: towards information-enabled relationship marketing
Journal of Strategic Marketing
2001 : MAR, VOL. 9:1, p. 3-27
 2001 Ryals, L.
Payne, A.
159.
Antecedents of commitment and trust in customer-supplier relationships in high technology markets
Industrial Marketing Management
2001 : APR, VOL. 30:3, p. 271-286
 2001 Ruyter, K.d.
Moorman, L.
Lemmink, J.
160.
The old, the new and the complicated: a trilogy of marketing relationships
European Journal of Marketing
2001 : VOL. 35:1-2, p. 182-193
 2001 Healy, M. et al.
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