haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 151-160 / 227
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151.
Ein Konzept zur Ermittlung und Bearbeitung des Frühkäufersegments im Bekleidungsmarkt
Marketing: Zeitschrift fur Forschung und Praxis
1995 : VOL. 17:2, p. 110-121
 1995 Huber, F.
152.
Segmenting the discount store market: the domination of the "difficult discounter core"
International Review of Retail, Distribution and Consumer Research
1995 : APR, VOL. 5:2, p. 123-145
 1995 Rinne, H.
Swinyward, W.
153.
Segmenting organizations for institutional products and services: a framework
Marketing and Research Today
1995 : MAY, VOL. 23:2, p. 114-122
 1995 Chowdhury, A.
154.
"We know who you are and we know where you live": the instrumental rationality of geodemographic systems
Economic Geography
1995 : APR, VOL. 71:2, p. 171-198
 1995 Goss, J.
155.
Usage heterogeneity and extended warranties
Journal of Economics & Management Strategy
1995 : SPRING, VOL. 4:1, p. 33-53
 1995 Padmanabhan, V.
156.
Loyality differences in the use of internal and external reference prices
Marketing Letters
1995 : APR, VOL. 6:2, p. 111-122
 1995 Mazumdar, T.
Papatla, P.
157.
Measuring values can sharpen segmentation in the luxury auto market
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 9-24
 1995 Sukhdial, A.
Chakraborty, G.
Steger, E.
158.
East German labour market in transition: segmentation and increasing disparity
Industrial Relations Journal
1995 : MAR, VOL. 26:1, p. 19-31
 1995 Grunert, H.
Lutz, B.
159.
A segmentation model of consumer satisfaction/ dissatisfaction with the complaint-resolution process
International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 79-98
 1995 Richard, M.
Adrian, C.
160.
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 7-20
 1994 DeSarbo, W.
Ramaswamy, V.
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