haku: @journal_id 58 / yhteensä: 815
viitteet: 154-163 / 815
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 otsikkovuositekijä
154.
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 94-104
 1997 Shapiro, S.
Macinnis, D. J.
Heckler, S. E.
155.
Toward an Understanding of Consumer Ambivalence
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 80-93
 1997 Otnes, C.
Lowrey, T. M.
Shrum, L. J.
156.
An Empirical Analysis of Price Endings with Scanner Data
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 57-67
 1997 Stiving, M.
Winer, R. S.
157.
Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 15-42
 1997 Thompson, C. J.
Haytko, D. L.
158.
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 1-14
 1997 Meyers-Levy, J.
Tybout, A. M.
159.
Consumer memory for television advertising: a field study of duration, serial position, and competition effects
Journal of Consumer Research
1997 : APR, VOL. 23:4, p. 362-372
 1997 Pieters, R.
Bijmolt, T.
160.
All cues are not created equal: obtaining attitude persistance under low-involvement conditions
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 351-361
 1997 Sengupta, J.
Goodstein, R.
Boninger, D.
161.
Family structure, materialism, and compulsive consumption
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 312-315
 1997 Rindfleisch, A.
Burroughs, J.
Denton, F.
162.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
163.
The role of television in the construction of consumer reality
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 278-294
 1997 O'Guinn, T.
Shrum, L.
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