haku: @journal_id 69 / yhteensä: 714
viitteet: 154-163 / 714
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 otsikkovuositekijä
154.
The development and test of a model of transaction negotiation (Konferenztechnik; Sales Management)
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 18-32
 1992 Rinehart, L. M.
Page, T. J.
155.
The changing role of marketing in the corporation
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 1-17
 1992 Webster JR, F. E.
156.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
157.
Segment customers in mature industrial markets (Marketsegmentierung)
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 72-82
 1992 Rangan, V. K.
Moriarty, R. T.
Swartz, G. S.
158.
The 4P classification of the marketing-mix revisited (Marketing-Mix)
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 89-93
 1992 Waterschoot, W. van
Bulte, C. van den
159.
First mover advantage: a synthesis, conceptual framework, and research propositions
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52
 1992 Kerin, R. A.
Varadarajan, P. R.
Peterson, R. A.
160.
Servicescapes: the impact of physical surroundings on customers and employees
Journal of Marketing
1992 : APR, VOL. 56:2, p. 57-71
 1992 Bitner, M. J.
161.
Truth in marketing theory and research: an alternative perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88
 1992 Zinkhan, G. M.
Hirscheim, R.
162.
Adoption correlates and share effects of electronic data interchange systems in marketing channels
Journal of Marketing
1992 : APR, VOL. 56:2, p. 45-56
 1992 O'Callaghan, R.
Kaufmann, P. J.
Konsynski, B. R.
163.
Do norms matter in marketing relationships?
Journal of Marketing
1992 : APR, VOL. 56:2, p. 32-44
 1992 Heide, J. B.
John, G.
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