haku: @indexterm Brands / yhteensä: 1643
viitteet: 156-165 / 1643
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 otsikkovuositekijä
156.
Managing meaning through branding - the case of a consulting firm
Organization Studies
2008 : VOL. 29:1, p. 103-125
 2008 Kärreman, D.
Rylander, A.
157.
The integration of film-induced tourism and destination branding in Yorkshire, UK
International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.423-437
 2008 O'Connor, N.
Flanagan, S.
Gilbert, D.
158.
Understanding the consumer propensity to observe
European Journal of Marketing
2008 : VOL. 42:1/2 p. 196-221
 2008 Simpson, P.M.
Siguaw, J.A.
Cadogan, J.W.
159.
Manufacturer's characteristics that determine the choice of producing store brands
European Journal of Marketing
2008 : VOL. 42:1/2 p. 154-177
 2008 Gomez, M.
Rubio Benito, N.
160.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
161.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
162.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
163.
Child-brand relations: A conceptual framework
Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 603-619
 2008 Ji, M.F.
164.
Search styles in style searching: Exploring innovation strategies in fashion firms
Long Range Planning
2008 : DEC, VOL. 41:6, p. 650-671
 2008 Cillo, P.
Verona, G.
165.
Corporate rebranding and the implications for brand architecture management: The case of Guinness (Diageo) Ireland
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 283-299
 2008 Muzellec, L.
Lambkin, M.
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