haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 157-166 / 478
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 otsikkovuositekijä
157.
Markets of a single customer: Exploiting conceptual developments in market segmentation
European Journal of Marketing
1997 : VOL. 31:11-12, p. 873-895
 1997 Kara, A.
Kaynak, E.
158.
A magyar elelmiszerfogyasztok szegmentacioja/ Segmentation of the domestic food consumer market
Marketing & Menedzsment
1997 : VOL. 31:6, p. 71-73
 1997 Komaromi, N.
159.
"Data mining": una estrategia clave para cualquier sector de negocio
Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.45-47
 1997 Cortina, J.L.
160.
A joint test of market segmentation and exchange risk factor in international capital markets
Journal of International Business Studies
1997 : FIRST QUARTER, VOL. 28:1, p. 29-49
 1997 Choi, J.
Rajan, M.
161.
Tecnicas comerciales poco utilizadas (II parte)
Alta Direccion
1997 : SEP-OCT, 195,p.375-384
 1997 Beascoechea Ariceta, J.M.
162.
Segmentation based on customer profitability: retrospective analysis of retail bank customer bases
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492
 1997 Storbacka, K.
163.
Global marketing segmentation: methodologies and challenges
Journal of Marketing Management
1997 : JAN,FEB,APR, VOL. 13:1-3, p. 165-177
 1997 Walters, P.G.P.
164.
Zukunftschance Segmentierung: Neue Potentiale in stagnierenden Märkten.
Absatzwirtschaft
1997 : MAY, p. 52-53
 1997 Wiebe, W.
165.
La gestion por categorias en mercados de gran consumo: el punto de vista del fabricante.
Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.43-45
 1997 Diaz Morales, A.
166.
El "Category management" o la ley del consumidor.
Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.38-42
 1997 Huguet Soriano, C.
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