haku: @journal_id 58 / yhteensä: 815
viitteet: 159-168 / 815
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 otsikkovuositekijä
159.
Consumer memory for television advertising: a field study of duration, serial position, and competition effects
Journal of Consumer Research
1997 : APR, VOL. 23:4, p. 362-372
 1997 Pieters, R.
Bijmolt, T.
160.
All cues are not created equal: obtaining attitude persistance under low-involvement conditions
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 351-361
 1997 Sengupta, J.
Goodstein, R.
Boninger, D.
161.
Family structure, materialism, and compulsive consumption
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 312-315
 1997 Rindfleisch, A.
Burroughs, J.
Denton, F.
162.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
163.
The role of television in the construction of consumer reality
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 278-294
 1997 O'Guinn, T.
Shrum, L.
164.
Consumer information search revisited: theory and empirical analysis
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 263-277
 1997 Moorthy, S.
Ratchford, B.
Talukdar, D.
165.
Communicating price information through semantic cues: the moderating effects of situation and discount size
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 148-155
 1996 Grewal, D.
Marmorstein, H.
Sharma, A.
166.
Deconstructive strategy and conusmer research: concepts and illustrative exemplar
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 136-147
 1996 Stern, P.
167.
Consumption vocabulary and preference formation
Journal of Consumer Research
1996 : SEP, VOL. 23:9, p. 120-135
 1996 West, P.
168.
Interactive effects of presentation modality and message-generated imagery on recall of advertising information
Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 81-88
 1996 Unnava, H. R.
Agarwal, S.
Haugtvedt, C. P.
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