haku: @author Chernatony, L. de / yhteensä: 22
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16.
Harnessing the power of database marketing
Journal of Marketing Management
1996 : MAY, VOL. 12:4, p.329-346
 1996 Lewington, J.
Chernatony, L. de
Brown, A.
17.
Validating a method for mapping managers mental models of competitive industry structures (Führungsverhalten)
Human Relations
1995 : SEP, VOL. 48:9, p. 975-991
 1995 Daniels, K.
Chernatony, L. de
Johnson, G.
18.
Differences in managerial cognitions of competition
British Journal of Management
1994 : JUN, VOL. 5:S, p. S21-S29
 1994 Daniels, K.
Johnson, G.
Chernatony, L. de
19.
The seven building blocks of brands.
Management Today
1993 : MAR, p. 66-68
 1993 Chernatony, L. de
20.
Brand pricing in a recession
European Journal of Marketing
1992 : VOL. 26:2, p.5-14
 1992 Chernatony, L. de
Knox, S.
Chedgey, M.
21.
Accounting and Auditing for Brands: What Exactly Are We Valuing?
Managerial Auditing Journal (IAE)
1991 : VOL. 6:1, p. 21-26
 1991 McWilliam, G.
Chernatony, L. de
22.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
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