haku: @author Pitt, L. / yhteensä: 23
viitteet: 16-23 / 23
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16.
From surfer to buyer on the WWW. What marketing managers might want to know
Journal of General Management
1996 : AUTUMN, VOL. 22:1, p. 1-13
 1996 Pitt, L.
Berthon, P.
Watson, R. T.
17.
The world wide web as an advertising medium: toward an understanding of conversion efficiency
Journal of Advertising Research
1996 : JAN-FEB, VOL. 36:1, p. 43-54
 1996 Berthon, P.
Pitt, L.
Watson, R.
18.
Exit Left Center Stage? The Future of Functional Marketing
European Management Journal
1996 : VOL. 14:1, p. 47-60
 1996 Hulbert, J. B.
Pitt, L.
19.
Implementing marketing strategies in the US and South Africa
Long Range Planning
1994 : FEB, VOL. 27:1, p.56-71
 1994 Morris, M.
Pitt, L.
20.
Service quality in a retail environment: closing the gaps
Journal of General Management
1993 : SPRING, VOL. 18:3, p. 37-56
 1993 Nel, D.
Pitt, L.
21.
The contemporary use of strategy, strategic planning, and planning tools by marketers: a cross-national comparison
European Journal of Marketing
1993 : VOL. 27:9, p. 36-57
 1993 Morris, M.
Pitt, L.
22.
Pharmaceutical promotion tools - their relative importance.
European Journal of Marketing
1988 : VOL. 22:5, p. 7-14
 1988 Pitt, L.
Nel, D.
23.
Stuctural characteristics of medical group practices.
Administrative Science Quarterly
1985 : MAR, VOL. 30:1, p. 34-45
 1985 Kralewski, J. E.
Pitt, L.
Shatin, D.
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