haku: @indexterm Advertising effectiveness / yhteensä: 556
viitteet: 16-25 / 556
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16.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
17.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
18.
The effect of personality on response to sexual appeals
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477
 2010 Black, I. R.
Organ, G. C.
Morton, P.
19.
Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign
European Journal of Marketing
2010 : VOL 44:7/8, p. 1140-1164
 2010 Walsh, G. (et al.)
20.
How effective is creativity? Emotive content in TV advertising does not increase attention
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 450-463
 2009 Heath, R. G.
Nairin, A. C.
Bottomley, P. A.
21.
The influencing factors in ad processing: cognitive vs. affective appeals
Journal of international marketing and marketing research
2009 : OCT, VOL. 34:3, p. 129-140
 2009 Ranjbariyan, B.
Mahmoodi, S.
22.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
23.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
24.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
25.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
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