haku: @indexterm marketing theory / yhteensä: 244
viitteet: 16-25 / 244
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
16.
Marketing and non-profit organizations in the Czech Republic
International Journal of Market Research
2006 : VOL. 40:1/2, p.130-144
 2006 Bulla, M.
Starr-Glass, D.
17.
Consumers as stakeholders: prospects for democracy in marketing theory
Business Ethics
2005 : JAN, VOL 14:1, p. 14-27
 2005 Fitchett, J. A.
18.
From cattle and Coke to Charlie: meeting the challenge of self marketing and personal branding
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 589-606
 2005 Shepherd, I. D. H.
19.
Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability
European Journal of Marketing
2005 : VOL. 39:3-4, p.309-327
 2005 Gummesson, E.
20.
Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research
European Journal of Marketing
2005 : VOL. 39:3-4, p.294-308
 2005 Goulding, C.
21.
Paradigmapping marketing theory
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1057-1064
 2004 Lowe, S.
Carr, A.N.
Thomas, M.
22.
A conceptual and measurement comparison of self-congruity and brand personality : the impact of socially desirable responding
International Journal of Market Research
2004 : VOL. 46:2, p. 205-233
 2004 Helgeson, J. G.
Supphellen, M.
23.
There can be no learning without action and no action without learning
European Journal of Marketing
2004 : VOL. 38:3-4, p. 433-445
 2004 McLoughlin, D.
24.
Scholarly research in marketing: exploring the "4 eras" of thought development
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 116-146
 2003 Wilkie, W.L.
Moore, E.S.
25.
'We Are All Customers Now . . .' Rhetorical Strategy and Ideological Control in Marketing Management Texts
Journal of Management Studies
2003 : JUL, VOL. 40:5, p. 1325-1352
 2003 Hackley, C.
« edellinen sivu | seuraava sivu »
SCIMA