haku: @journal_id 4482 / yhteensä: 46
viitteet: 16-25 / 46
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 otsikkovuositekijä
16.
The Rise of the Active Customer
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 22-27
 2001 Slywotzky, A.
Morrison, D.
17.
Building Customer-Based Brand Equity
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 14-21
 2001 Keller, K. L.
18.
Marketing Law: Can Marketing Go Too Far?
Marketing Management
2001 : DEC-NOV, 4, p. 50-52
 2001 Savell, L.
19.
Business Web: Discovering Price Discovery
Marketing Management
2001 : DEC-NOV, 4, p. 46-49
 2001 Oliva, R. A.
20.
Designing a Trust-Based E-Business Strategy
Marketing Management
2001 : DEC-NOV, 4, p. 40-45
 2001 Sultan, F.
Mooraj, H. A.
21.
Building Profitable Online Customer-Brand Relationships
Marketing Management
2001 : DEC-NOV, 4, p. 34-39
 2001 Vriens, M.
Grigsby, M.
22.
Does Your Web Site Measures Up?
Marketing Management
2001 : DEC-NOV, 4, p. 29-33
 2001 Donthu, N.
23.
Under the Gavel
Marketing Management
2001 : DEC-NOV, 4, p. 24-28
 2001 Bandyopadhyay, S.
Lin, G.
Zhong, Y.
24.
Marketing on Customers Terms
Marketing Management
2001 : DEC-NOV, 4, p. 18-23
 2001 Flack, D.
Evans, P.
25.
Pricing Practices That Endanger Profits
Marketing Management
2001 : SEP-OCT, VOL. 10:3, p. 42-46
 2001 Monroe, K. B.
Cox, J. L.
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