haku: @indexterm Brands / yhteensä: 1643
viitteet: 161-170 / 1643
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 otsikkovuositekijä
161.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
162.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
163.
Child-brand relations: A conceptual framework
Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 603-619
 2008 Ji, M.F.
164.
Search styles in style searching: Exploring innovation strategies in fashion firms
Long Range Planning
2008 : DEC, VOL. 41:6, p. 650-671
 2008 Cillo, P.
Verona, G.
165.
Corporate rebranding and the implications for brand architecture management: The case of Guinness (Diageo) Ireland
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 283-299
 2008 Muzellec, L.
Lambkin, M.
166.
Assessing corporate environmental reporting motivations: Differences between 'close-to-market' and 'business-to-business' companies
Corporate Social Responsibility and Environmental management
2008 : MAY/JUN, VOL. 15:3, p. 140-155
 2008 Haddock-Fraser, J.
Fraser, I.
167.
Branding post-conflict destinations: recreating Montenegro after the disintegration of Yugoslavia
Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 127-137
 2007 Vitic, A.
Ringer, G.
168.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
169.
Critical success factors for business tourism destinations: exploiting cardiff´s national capital city status and shaping its business tourism offer
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 109-120
 2007 Haven-Tang, C.
Eleri, J.
Webb, C.
170.
International Business tourism: destination Dublin or destination Ireland?
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 55-65
 2007 Byrne, P.
Skinner, H.
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