haku: @indexterm Brands / yhteensä: 1643
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164.
Search styles in style searching: Exploring innovation strategies in fashion firms
Long Range Planning
2008 : DEC, VOL. 41:6, p. 650-671
 2008 Cillo, P.
Verona, G.
165.
Corporate rebranding and the implications for brand architecture management: The case of Guinness (Diageo) Ireland
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 283-299
 2008 Muzellec, L.
Lambkin, M.
166.
Assessing corporate environmental reporting motivations: Differences between 'close-to-market' and 'business-to-business' companies
Corporate Social Responsibility and Environmental management
2008 : MAY/JUN, VOL. 15:3, p. 140-155
 2008 Haddock-Fraser, J.
Fraser, I.
167.
Branding post-conflict destinations: recreating Montenegro after the disintegration of Yugoslavia
Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 127-137
 2007 Vitic, A.
Ringer, G.
168.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
169.
Critical success factors for business tourism destinations: exploiting cardiff´s national capital city status and shaping its business tourism offer
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 109-120
 2007 Haven-Tang, C.
Eleri, J.
Webb, C.
170.
International Business tourism: destination Dublin or destination Ireland?
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 55-65
 2007 Byrne, P.
Skinner, H.
171.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
172.
Linking travel motivation, tourist self-image and destination brand personality
Journal of Travel & Tourism Marketing
2007 : VOL. 22:2, p. 45-59
 2007 Murphy, L.
Benckendorff, P.
Moscardo, G.
173.
Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 1037-1054
 2007 Frazer, L.
Merrilees, B.
Wright, O.
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