haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 166-175 / 249
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 otsikkovuositekijä
166.
The allocation of promotion budget to maximize customer equity
Omega
2001 : FEB, VOL. 29:1, p. 49-61
 2001 Berger, P.D.
Bechwati, N.N.
167.
Creating a Relationship Dialogues Communication, Interaction and Value
Marketing Review
2000 : OCT, VOL. 1:1, p. 5-14
 2000 Gronroos, C.
168.
International relationship marketing: the importance of psychic distance
European Journal of Marketing
2000 : VOL. 34:11-12, p. 1391-1413
 2000 Conway, T.
Swift, J.S.
169.
Entry into turbulent business networks: the case of a Western company on the Estonian market
European Journal of Marketing
2000 : VOL. 34:11-12, p. 1374-1390
 2000 Salmi, A.
170.
Retail financial services: transaction to relationship marketing
European Journal of Marketing
2000 : VOL. 34:8, 938-953
 2000 Alexander, N.
Colgate, M.
171.
Relationship marketing in consumer markets: rhetoric or reality?
European Journal of Marketing
2000 : VOL. 34:7, p. 797-815
 2000 O'Malley, L.
Tynan, C.
172.
Ansätze zur Segmentierung von Kunden - Wie geeignet sind herkömmliche Konzepte?
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2000 : SEP, VOL. 52:6, p. 515-536
 2000 Krafft, M.
Albers, S.
173.
The external contingency and internal characteristic of relationship marketing
Journal of Marketing Management
2000 : JUL, VOL. 16:7, p. 583-595
 2000 Chien, C. S.
Moutinho, L.
174.
Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503
 2000 Dibb, S.
Simkin, L.
175.
Transactional or relationship marketing: determinants of strategic choices
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 449-464
 2000 Li, F.
Nicholls, J. A. F.
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