haku: @indexterm Brands / yhteensä: 1643
viitteet: 168-177 / 1643
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 otsikkovuositekijä
168.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
169.
Critical success factors for business tourism destinations: exploiting cardiff´s national capital city status and shaping its business tourism offer
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 109-120
 2007 Haven-Tang, C.
Eleri, J.
Webb, C.
170.
International Business tourism: destination Dublin or destination Ireland?
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 55-65
 2007 Byrne, P.
Skinner, H.
171.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
172.
Linking travel motivation, tourist self-image and destination brand personality
Journal of Travel & Tourism Marketing
2007 : VOL. 22:2, p. 45-59
 2007 Murphy, L.
Benckendorff, P.
Moscardo, G.
173.
Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 1037-1054
 2007 Frazer, L.
Merrilees, B.
Wright, O.
174.
Effect of strategy, structure and performance variables on store brand market share
Journal of Marketing Management
2007 : VOL. 23:9-10 p. 1013-1035
 2007 Oubiña, J.
Rubio, N.
Yagüe, M. J.
175.
Market orientation versus innovative culture: two routes to superior brand performance
European Journal of Marketing
2007 : VOL. 41:7/8, p. 868-887
 2007 O'Cass, A.
Ngo, L.V.
176.
Branding and design management: A brand design management model
Journal of Marketing Management
2007 : VOL 23:9-10, p. 829-840
 2007 Montaña, J.
Guzmán, F.
Moll, I.
177.
The nature of trust in brands: a psychosocial model
European Journal of Marketing
2007 : VOL. 41:9/10, p. 988-998
 2007 Elliot, R.
Yannapoulou, N.
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