haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 168-177 / 556
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168.
Planning laboratory staffing with a queuing model
European Journal of Operational Research
1993 : JUN 25, VOL. 67:3, p. 321-331
 1993 Khan, M.
Callahan, B.
169.
Neue Aktualität der Werbewirkungsforschung.
Markenartikel
1993 : FEB, VOL. 55:2, p. 90-91
 1993
170.
Werbung '93 im Strudel des Wandels.
Markenartikel
1993 : JUN, VOL. 55:6, p. 268-270,272,274
 1993 Nickel, V.
171.
Marketers aflutter over advertising clutter
Business and Society Review
1992 : WINTER, 80, p. 46-50
 1992 Saunier, F.
Cohen, S. B.
172.
Expectations of Users of Specialty Advertising
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.45-59
 1992 Madden, C.
Caballero-Cooper, M.
173.
The Use of Role Modeling in Targeting Advertising to Grandparents
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.37-44
 1992 Walker, M.
Macklin, C.
174.
Sex Roles and Advertising Preferences
Journal of Advertising Research
1992 : MAY/JUNE, VOL. 32, p.43-52
 1992 Prakash, V.
175.
Impact of Comprehension, Positioning, and Segmentation on Advertising Response
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.24-33
 1992 Jaffe, L.
Jamieson, L.
Berger, P.
176.
Estimating an Advertisement's Impact on One's Consumption of a Brand
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.9-16
 1992 Wansink, B.
Ray, M.
177.
Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.34-51
 1992 Brown, S.
Stayman, D.
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