haku: @journal_id 69 / yhteensä: 714
viitteet: 169-178 / 714
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 otsikkovuositekijä
169.
Truth in marketing theory and research: an alternative perspective.
Journal of Marketing
1992 : VOL.56:2, p.80-88
 1992 Zinkhan, G.M.
Hirscheim, R.
170.
Realism or relativism for marketing and research: a comment on Hunt's "Scientific realism".
Journal of Marketing
1992 : VOL.56:2, p.72-79
 1992 Peter, J.P.
171.
Servicescapes: the impact of physical surroundings on customer and employees
Journal of Marketing
1992 : VOL.56:2, p.57-71
 1992 Bitner, M.J.
172.
Adoption correlates and share effects of electronic data interchange systems in marketing channels. (!Electronic data interchange)
Journal of Marketing
1992 : VOL.56:2, p.45-56
 1992 O'Callaghan, R.
Kaufmann, P.J.
Konsynski, B.R.
173.
Do norms matter in marketing relationships?
Journal of Marketing
1992 : VOL.56:2, p.32-43
 1992 Heide, J.B.
John, G.
174.
Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective.
Journal of Marketing
1992 : VOL.56:2, p.18-31
 1992 Curren, M.T.
Folkes, V.S.
Steckel, J.H.
175.
A catastrophe model for developing service satisfaction strat`gies.
Journal of Marketing
1992 : VOL.56:3, p.83-95
 1992 Oliva, T.A.
Oliver, R.L.
MacMillan, I.C.
176.
Channel selection for new industrial products: a framework, method and application.
Journal of Marketing
1992 : VOL.56:3, p.69-82
 1992 Rangan, V.K.
Menezes, M.A.J.
Maier, E.P.
177.
Measuring service quality: a reexamination and extension.
Journal of Marketing
1992 : VOL.56:3, p.55-68
 1992 Cronin, J.J.
Taylor, S.A.
178.
The emerging role of women in industrial selling: a decade of change.
Journal of Marketing
1992 : VOL.56:3, p.38-54
 1992 Schul, P.L.
Wren, B.M.
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