haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 17-26 / 222
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 otsikkovuositekijä
17.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
18.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
19.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
20.
Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudal responses
International Journal of Market Research
2006 : VOL.48:1, p.61-80
 2006 Christensen, S.R.
21.
Intangible balls
Business Strategy Review
2005 : SUMMER, VOL: 16:2, p. 38-44
 2005 Yang, D.
Sonmez, M.
22.
An IMC approach to event marketing: the effects of sponsorship and experience on customer attitudes
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 373-381
 2005 Sneath, J. Z.
Finney, R. Z.
Close, A. G.
23.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
24.
Managing sport sponsorship programs: lessons from a critical assessment of English soccer
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 328-338
 2005 Chadwick, S.
Thwaites, D.
25.
Comparing the current effects and carryover of national-, regional-, and local-sponsor advertising
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 60-72
 2005 Herrington, J. D.
Dempsey, W. A.
26.
Fast forward to the future of TV
Admap
2005 : DEC, VOL. 40:11 (467), p. 24-26
 2005 Foote, N.
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