haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 170-179 / 244
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170.
An alternative paradigm for marketing theory.
European Journal of Marketing
1989 : VOL. 23:8, p. 59-69
 1989 Dixon, D. F.
Wilkinson, I. F.
171.
Marketing's domain.
European Journal of Marketing
1989 : VOL. 23:8, p. 7-22
 1989 Foxall, G.
172.
Organisational dimensions of global marketing.
European Journal of Marketing
1989 : VOL. 23:5, p. 43-57
 1989 Raffee, H.
Kreutzer, R. T.
173.
The integration of marketing flows in channels of distribution.
European Journal of Marketing
1989 : VOL. 23:2, p. 58-67
 1989 Bowersox, D. J.
Morash, E. A.
174.
Marketing: concept and function.
European Journal of Marketing
1989 : VOL. 23:3, p. 48-56
 1989 Trustrum, L. B.
175.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
176.
Alternative to purchase intentions : the role of prior behaviour in consumer expenditure on computers.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 407-437
 1988 McQuarrie, E. F.
177.
Progressing toward a theory of marketing control : a comment.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 40-44
 1988 Merchant, K. A.
178.
Toward a theory of marketing control : environmental context, control types, and consequences.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 23-39
 1988 Jaworski, B. J.
179.
An investigation into the nature of problem recognition and deliberation in buyer behaviour.
European Journal of Marketing
1988 : VOL. 22:5, p. 58-66
 1988 Fletcher, K.
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