haku: @indexterm Brands / yhteensä: 1643
viitteet: 171-180 / 1643
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 otsikkovuositekijä
171.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
172.
Linking travel motivation, tourist self-image and destination brand personality
Journal of Travel & Tourism Marketing
2007 : VOL. 22:2, p. 45-59
 2007 Murphy, L.
Benckendorff, P.
Moscardo, G.
173.
Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 1037-1054
 2007 Frazer, L.
Merrilees, B.
Wright, O.
174.
Effect of strategy, structure and performance variables on store brand market share
Journal of Marketing Management
2007 : VOL. 23:9-10 p. 1013-1035
 2007 Oubiña, J.
Rubio, N.
Yagüe, M. J.
175.
Market orientation versus innovative culture: two routes to superior brand performance
European Journal of Marketing
2007 : VOL. 41:7/8, p. 868-887
 2007 O'Cass, A.
Ngo, L.V.
176.
Branding and design management: A brand design management model
Journal of Marketing Management
2007 : VOL 23:9-10, p. 829-840
 2007 Montaña, J.
Guzmán, F.
Moll, I.
177.
The nature of trust in brands: a psychosocial model
European Journal of Marketing
2007 : VOL. 41:9/10, p. 988-998
 2007 Elliot, R.
Yannapoulou, N.
178.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
179.
Alliances between competitors and consumer information
Journal of the European Economic Association
2007 : JUN, VOL. 5:4, p. 823-845
 2007 Garella, P.G.
Peitz, M.
180.
Measurement of destination brand bias using a quasi-experimental design
Tourism Management
2007 : DEC, VOL. 28:6, p. 1529-1540
 2007 Tasci, A. D. A.
Gartner, W. C.
Cavusgil, S. T.
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