haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 171-180 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
171.
Marketers aflutter over advertising clutter
Business and Society Review
1992 : WINTER, 80, p. 46-50
 1992 Saunier, F.
Cohen, S. B.
172.
Expectations of Users of Specialty Advertising
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.45-59
 1992 Madden, C.
Caballero-Cooper, M.
173.
The Use of Role Modeling in Targeting Advertising to Grandparents
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.37-44
 1992 Walker, M.
Macklin, C.
174.
Sex Roles and Advertising Preferences
Journal of Advertising Research
1992 : MAY/JUNE, VOL. 32, p.43-52
 1992 Prakash, V.
175.
Impact of Comprehension, Positioning, and Segmentation on Advertising Response
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.24-33
 1992 Jaffe, L.
Jamieson, L.
Berger, P.
176.
Estimating an Advertisement's Impact on One's Consumption of a Brand
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.9-16
 1992 Wansink, B.
Ray, M.
177.
Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.34-51
 1992 Brown, S.
Stayman, D.
178.
Wann ist der Verbraucher am ehesten ansprechbar? (When is the consumer the easiest to convince?)
Markenartikel
1992 : NR. 3, p. 108-110
 1992 Schleuning, Ch.
179.
Optimaler Werbeeinsatz bringt mehr Effizienz (Optimal use of publicity increases efficiency)
Markenartikel
1992 : VOL. 54:9, p. 444-452
 1992 Stern, H.
180.
Das CAAS-Diagnosesystem
Marketing
1992 : VOL. 14:3, p. 167-182
 1992 Esch, F. R.
« edellinen sivu | seuraava sivu »
SCIMA