haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 174-183 / 244
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174.
Marketing: concept and function.
European Journal of Marketing
1989 : VOL. 23:3, p. 48-56
 1989 Trustrum, L. B.
175.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
176.
Alternative to purchase intentions : the role of prior behaviour in consumer expenditure on computers.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 407-437
 1988 McQuarrie, E. F.
177.
Progressing toward a theory of marketing control : a comment.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 40-44
 1988 Merchant, K. A.
178.
Toward a theory of marketing control : environmental context, control types, and consequences.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 23-39
 1988 Jaworski, B. J.
179.
An investigation into the nature of problem recognition and deliberation in buyer behaviour.
European Journal of Marketing
1988 : VOL. 22:5, p. 58-66
 1988 Fletcher, K.
180.
Marketing strategique en milieu de haute technologie.
Revue Francaise du Marketing
1988 : MAR-APR, 117, p. 55-82
 1988 Wemel, P.
181.
A rules-based approach to competitive interaction.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 63-74
 1988 Thomas, G. P.
Soldow, G. F.
182.
Marketing education : present needs and future challenges.
European Journal of Marketing
1988 : VOL. 22:3, p. 48-60
 1988 Hansen, S. O.
Carlsson, C.
Walden, P.
183.
Die Diffusion neuer Produkte - eine kritische Bestandsaufnahme.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1988 : JAN, VOL. 40:1, p. 32-48
 1988 Böcker, F.
Gierl, H.
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