haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 175-184 / 1883
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 otsikkovuositekijä
175.
The relationship structure comparison of Internet advertising effects on different product involvement clusters
Journal of international marketing and marketing research
2008 : JUN, VOL. 33:2, p. 87-111
 2008 Wu, S-I.
176.
Certified value sellers
Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53
 2008 Anderson, J.
Kumar, N.
Narus, J.
177.
The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure
Journal of International Selling and Sales Management
2007 : VOL. 13:2, p. 87-106
 2007 Wu, S-I.
178.
The relationship structure comparison on the internet advertising effects on different product involvement clusters
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 31-55
 2007 Wu, S-I.
179.
There is market for destination information brochures – but is there a future?
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2007 : VOL. 62:3-4 p. 27-31
 2007 Laesser, C.
180.
Message framing strategy for brand communication
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377
 2007 Tsai, S-P.
181.
Mobile communications: A study of factors influencing consumer use of m-services
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 302-312
 2007 Mort, G.S.
Drennan, J.
182.
Perils of using OLS to estimate multimedia communications effects
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 257-269
 2007 Naik, P.A.
Schultz, D.E.
Srinivasan, S.
183.
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and Internet advertising
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 215-221
 2007 Havlena, W.
Cardarelli, R.
Montigny, M. de
184.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
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