haku: @indexterm CONSUMER GOODS / yhteensä: 236
viitteet: 177-186 / 236
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177.
How Borden milks packaged goods. *BORDEN
Fortune
1987 : DEC 21, VOL. 116:14, p. 83-85, 88
 1987 Saporito, B.
178.
A model of product proliferation with multiproduct firms.
Journal of Industrial Economics
1987 : MAR, VOL. 35:3, p. 269-279
 1987 Raubitschek, R. S.
179.
Culture and consumption : A theoretical account of the structure and movement of the cultural meaning of consumer goods.
Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 71-84
 1986 McCracken, G. M.
180.
After sales comes service.
Management Today
1986 : MAR, 3, p. 37-38
 1986 Chaplin, D.
181.
Evolution relative, a long terme, des prix des produits manufactures et des services.
Revue Francaise du Marketing
1986 : JAN-FEB, 106, p. 23-30
 1986 Fourastie, J.
182.
Modelling multibrand consumption.
Omega
1985 : VOL. 13:4, p. 285-294
 1985 Firer, C.
183.
Strategic planning at R.J. Reynolds Industries. ( *R.J. REYNOLDS )
Journal of Business Strategy
1985 : FALL, VOL. 6:2, p. 22-24, 26-28
 1985 Wilson, J. T.
184.
Sources of market pioneer advantages in consumer goods industries.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 305-317
 1985 Robinson, W. T.
Fornell, C.
185.
A note on generic purchaser generalizations and subcultural variations.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 114-120
 1985 Wilkes, R. E.
Valencia, H.
186.
Resellers' supplier selection criteria for different consumer products.
European Journal of Marketing
1985 : VOL. 19:7, p. 26-36
 1985 Shipley, D. D.
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