haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 179-188 / 1883
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179.
There is market for destination information brochures – but is there a future?
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2007 : VOL. 62:3-4 p. 27-31
 2007 Laesser, C.
180.
Message framing strategy for brand communication
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377
 2007 Tsai, S-P.
181.
Mobile communications: A study of factors influencing consumer use of m-services
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 302-312
 2007 Mort, G.S.
Drennan, J.
182.
Perils of using OLS to estimate multimedia communications effects
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 257-269
 2007 Naik, P.A.
Schultz, D.E.
Srinivasan, S.
183.
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and Internet advertising
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 215-221
 2007 Havlena, W.
Cardarelli, R.
Montigny, M. de
184.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
185.
Internet advertising effectiveness The effect of design on click-through rates for banner ads
International Journal of Advertising
2007 : VOL. 26:4, p.527-541
 2007 Robinson, H.
Wysocka, A.
Hand, C.
186.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
187.
The Web Motivation Inventory Replication, extension and application to internet advertising
International Journal of Advertising
2007 : VOL. 26:4, p.447-476
 2007 Rodgers, S. (et al.)
188.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
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