haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 18-27 / 265
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18.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
19.
Cruise passengers' decision-making processes
Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 1-14
 2007 Petrick, J. F.
Li, X. R,
Park. S-Y.,
20.
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
International Journal of Market Research
2007 : VOL. 49: 4, p.489-513
 2007 Jarvis, W.
Rungie, C.
Lockshin, L.
21.
Customer-based brand equity for a destination
Annals of Tourism Research
2007 : JAN, VOL 34:2, p. 400-421
 2007 Konecnik, M.
Gartner, W. C.
22.
Consumer-based brand equity and country-of-origin relationships: some empirical evidence
European Journal of Marketing
2006 : VOL. 40:5/6, p.696-717
 2006 Pappu, R.
Quester, P.G.
Cooksey, R.W.
23.
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
European Journal of Marketing
2005 : VOL. 39:7/8, p. 910-925
 2005 Aydin, S.
Özer, G.
24.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
25.
Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 438-452
 2005 Ha, H. Y.
Perks, H.
26.
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 441-457
 2005 Lim, J.
Currim, I.S.
Andrews, R.L.
27.
Impact of personal orientation on luxury-brand purchase value
International Journal of Market Research
2005 : VOL. 47:4, p. 429-454
 2005 Tsai, S-p
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