haku: @indexterm Product marketing / yhteensä: 44
viitteet: 18-27 / 44
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18.
Innovation and investment under financial constraints and product market competition
International Journal of Industrial Organization
1999 : MAY, VOL. 17:4, p. 455-476
 1999 Maurer, B.
19.
Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product market in the UK
International Review of Retail, Distribution and Consumer Research
1999 : APR, VOL. 9:2, p. 163-186
 1999 Burt, S.
Davis, S.
20.
Product market heterogeneity, resource imitability and strategic group formation
Journal of Management
1998 : VOL. 24:4, p. 511-532
 1998 Mahra, A.
21.
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
European Journal of Operational Research
1998 : DEC 1, VOL. 111:2, p. 268-284
 1998 Chaturverdi, A.
Caroll, D.
22.
Good luck für die Marke
Markenartikel
1998 : VOL. 60:5, p. 30-32, 34, 36
 1998
23.
The nature of the product in market relationships: a pluri-signified product concept
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464
 1998 Saren, M.
Tzokas, N.
24.
Category Management: Strengths, Limits and Developments
European Management Journal
1998 : VOL. 16:1, p. 50-62
 1998 Dussart, C.
25.
Fogyasztói észlelés, preferenciák és pozicionálás a személygépkocsik piacán Customer value perception, preferences and positioning on the Hungarian automobile market
Marketing & Menedzsment
1998 : FEB, VOL. 32:1, p. 9-15
 1998 Rekettye, G.
Kiss, t.
26.
Timingstrategien - Zeitoptimale Ausgestaltung von Produkt- entwicklungsbeginn und Markteintritt
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
1998 : VOL. 50:1, p. 21-40
 1998 Buchholz, W.
27.
Is the Internet Changing the Dominant Logic of Marketing?
European Management Journal
1997 : VOL. 15:6, p. 698-707
 1997 Brännback, M.
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