haku: @indexterm advertising research / yhteensä: 488
viitteet: 18-27 / 488
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 otsikkovuositekijä
18.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
19.
Maintenance person or architect? The role of academic advertising research in building better understanding
International Journal of Advertising
2010 : VOL. 29:4 p. 547-568
 2010 Kerr, G.
Schultz, D.
20.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
21.
The effect of personality on response to sexual appeals
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477
 2010 Black, I. R.
Organ, G. C.
Morton, P.
22.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
23.
The foundations of quality initiative: a five-part immersion into the quality of online research
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 464-485
 2009 Walker, R.
Pettit, R.
Rubinson, J.
24.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
25.
Editorial: The innovation issue
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255
 2009 Precourt, G. (ed.)
26.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
27.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
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