haku: @indexterm marketing management / yhteensä: 608
viitteet: 18-27 / 608
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18.
International marketing decision governance, standardisation, and performance - a framework in the cross-market scenario
European Journal of Marketing
2010 : VOL 44:11/12 p. 1642-1666
 2010 Chung, H. F. L.
19.
Inactivity and the dynamics of relationship development: a proposed model
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 257-273
 2010 Polonsky, M. (et al.)
20.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
21.
Does brand management of corporate reputation translate into higher market value?
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 201-221
 2010 Smith, K.T.
Smith, M.
Wang, K.
22.
The alignment of market research with business strategy and CRM
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 187-199
 2010 Valos, M.J.
Bednall, D.H.B.
23.
Reading 'the marketing revolution' through the prism of the FBI
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 90-107
 2010 Tadajewski, M.
24.
Rural-cultural excursion conceptualization: a local tourism marketing management model based on tourist destination image measurement
Tourism Management
2009 : JUN, VOL. 30:3, p. 419-428
 2009 Royo-Vela, M.
25.
Competing and cooperating similarity in global strategic alliances: an exploratory examination
British Journal of Management
2009 : SEP, VOL. 20:3, p. 363-376
 2009 Kim, J.
Parkhe, A.
26.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
 2009 Woodall, T.
Swailes, S.
27.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 327-343
 2009 Lamberti, L.
Noci, G.
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