haku: @journal_id 1100 / yhteensä: 83
viitteet: 18-27 / 83
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
18.
Technology vs. consumer behavior: the battle for the financial services customer
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 44-54
 1997 Fain, D.
Roberts, M.
19.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
20.
Using customer satisfaction research for relationship marketing: a direct marketing approach
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 23-29
 1997 Gengler, C.
Popkowski Leszczyc, P.
21.
Applying neural computing to target marketing
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 5-22
 1997 Zahavi, J.
Levin, N.
22.
An exploratory investigation of the ethical values of American and Australian consumers: direct marketing implications
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 52-63
 1996 Rawwas, M.
23.
the perceived value of direct mail advertising in small retail firms: threat to local newspapers
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 41-51
 1996 Davis, F.
24.
The convenience of catalog shopping: is there more to it than time?
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 19-28
 1996 Gehrt, K.
25.
Fundraising vs. contributor prospecting tradeoffs in direct mail response rate management: a linear programming analysis
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 8-18
 1996 Stanford, R.
26.
Segment selection by relationship strength
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 69-79
 1996 Schijns, J.
Schroder, G.
27.
Challenges and pitfalls for direct mail across borders: the European example
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 48-60
 1996 Desmet, P.
Xardel, D.
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