haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 183-192 / 1883
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183.
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and Internet advertising
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 215-221
 2007 Havlena, W.
Cardarelli, R.
Montigny, M. de
184.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
185.
Internet advertising effectiveness The effect of design on click-through rates for banner ads
International Journal of Advertising
2007 : VOL. 26:4, p.527-541
 2007 Robinson, H.
Wysocka, A.
Hand, C.
186.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
187.
The Web Motivation Inventory Replication, extension and application to internet advertising
International Journal of Advertising
2007 : VOL. 26:4, p.447-476
 2007 Rodgers, S. (et al.)
188.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
189.
Assessing mobile-based online surveys
International Journal of Market Research
2007 : VOL. 49:5, p. 651-675
 2007 Okazaki, S.
190.
Global economy and adspend prospects
International Journal of Advertising
2007 : VOL. 26:3, p. 413-415
 2007 Macleod, C.
191.
Drivers of ad spend trends among global marketers
International Journal of Advertising
2007 : VOL. 26:3, p. 387-397
 2007 Chakrabarti, S.
Arora, A.P.
192.
A thematic content analysis of children's food advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 357-367
 2007 Roberts, M.
Pettigrew, S.
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