haku: @journal_id 58 / yhteensä: 815
viitteet: 183-192 / 815
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 otsikkovuositekijä
183.
Communication effects of advertising versus direct experience when both search and experience attributes are present
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 708-718
 1995 Wright, A.
Lynch, J.
Jr.,
184.
Rational and adaptive performance expectations in a customer satisfaction framework
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 695-707
 1995 Johnson, M.
Anderson, E.
Fornell, C.
185.
Marketing and seduction: building exchange relationships by managing social consensus
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 660-676
 1995 Deighton, J.
Grayson, K.
186.
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 644-659
 1995 Mitra, A.
Lynch, J.
Jr.,
187.
On the utility of consumers' theories in judgments of covariation
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 634-643
 1995 Baumgartner, H.
188.
Trait aspects of vanity: measurement and relevance to consumer behavior
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 612-626
 1995 Netemeyer, R.
Burton, S.
Lichtenstein, D.
189.
Are young children adaptive decision makers? A study of age differences in information search behavior
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 567-580
 1995 Gregan-Paxton, J.
John, D.
190.
Revitalizing the critical imagination: Unleashing the crouched tiger
Journal of Consumer Research
1994 : DEC VOL. 21:3, p. 559-565
 1994 Murray, J. B.
Ozanne, J. L.
Shapiro, J. M.
191.
Construing the critical imagination: Comments and necessary diversions
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 548-558
 1994 Hetrick, W. P.
Lozada, H. R.
192.
Memory-based product judgments: Effects of involvement at encoding and retrieval
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 534-547
 1994 Park, J.-W.
Hastak, M.
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