haku: @indexterm Brands / yhteensä: 1643
viitteet: 184-193 / 1643
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 otsikkovuositekijä
184.
Using brand websites to build brands online: a product versus service brand comparison
Journal of Advertising Research
2007 : VOL. 47:2, p. 193-206
 2007 Dou, W.
Krishnamurthy, S.
185.
Extrinsic cue of warranty by selling through a reputable website
Journal of Advertising Research
2007 : VOL. 47:2, p. 158-164
 2007 Hsu, H-C.
Lai, C-S.
Chen, C-H.
186.
Brand experience on the pitch: how the sponsors fared in the world cup
Journal of Advertising Research
2007 : VOL. 47:2, 147-157
 2007 Akaoui, J.
187.
From the periphery to the core: as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Journal of Advertising Research
2007 : VOL.47:2, p. 130-134
 2007 Edelman, D.C.
188.
Counteracting forces in multi-branded product platform development
Creativity and innovation management
2007 : VOL. 16:2, p. 133-141
 2007 Karlsson, C.
Sköld, M.
189.
Buying a sponsor's brand: the role of affective commitment
Journal of Marketing Management
2007 : VOL 23:5-6, p. 483-496
 2007 Lings, I. N.
Owen, K. M.
190.
Stories visitors tell about Italian cities as destination icons
Tourism Management
2007 : VOL. 28:1, p.162-174
 2007 Woodside, A. G.
Cruickshank, B. F.
Dehuang, N.
191.
Emerging metaphors in brand management: towards a relational approach
Journal of communication management
2007 : VOL. 11:2, p. 182-191
 2007 Tuominen, P.
192.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
193.
Empirical generalizability of consumer evaluations of brand extensions
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 149-162
 2007 Völckner, F.
Sattler, H.
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