haku: @journal_id 69 / yhteensä: 714
viitteet: 185-194 / 714
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 otsikkovuositekijä
185.
Perceived age and attractiveness of models in cigarette advertisements.
Journal of Marketing
1992 : JAN, VOL. 56:1, p. 22-37
 1992 Mazis, M.B.
Ringold, D.J.
Perry, E.S.
186.
A national customer satisfaction barometer: the Swedish exp`rience.
Journal of Marketing
1992 : JAN, VOL. 56:1, p. 6-22
 1992 Fornell, C.
187.
Evolution of the marketing organization: new forms for turbulent environments.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 77-93
 1991 Achrol, R.S.
188.
Implicit price bundling of retail products: a multiproduct approach to maximizing store profitability.
Journal of Marketing
1991 : OCT, VOL. 55:4, p.63-76
 1991 Mulher, F.J.
Leone, R.P.
189.
Time and outcome valuation: implications for marketing decision making.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 54-62
 1991 Mowen, J.C.
Mowen, M.M.
190.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
191.
Segmenting markets with conjoint analysis.
Journal of Marketing
1991 : OCT, VOL. 55:4, p.20-31
 1991 Green, P.E.
Krieger, A.M.
192.
Marketing in an information-intensive environment: strategic implications of knowledge as an asset.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 1-19
 1991 Glazer, R.
193.
Trademark strategy revisited.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.46-59
 1991 Cohen, D.
194.
The protection motivation model: a normative model of fear appeals.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45
 1991 Tanner, J.F.
Hunt, J.B.
Eppright, D.R.
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