haku: @indexterm Brands / yhteensä: 1643
viitteet: 187-196 / 1643
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 otsikkovuositekijä
187.
From the periphery to the core: as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Journal of Advertising Research
2007 : VOL.47:2, p. 130-134
 2007 Edelman, D.C.
188.
Counteracting forces in multi-branded product platform development
Creativity and innovation management
2007 : VOL. 16:2, p. 133-141
 2007 Karlsson, C.
Sköld, M.
189.
Buying a sponsor's brand: the role of affective commitment
Journal of Marketing Management
2007 : VOL 23:5-6, p. 483-496
 2007 Lings, I. N.
Owen, K. M.
190.
Stories visitors tell about Italian cities as destination icons
Tourism Management
2007 : VOL. 28:1, p.162-174
 2007 Woodside, A. G.
Cruickshank, B. F.
Dehuang, N.
191.
Emerging metaphors in brand management: towards a relational approach
Journal of communication management
2007 : VOL. 11:2, p. 182-191
 2007 Tuominen, P.
192.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
193.
Empirical generalizability of consumer evaluations of brand extensions
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 149-162
 2007 Völckner, F.
Sattler, H.
194.
A disaster is contagious: how a brand in crisis affects other brands
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 388-397
 2007 Dahlén, M.
Lange, F.
195.
The Effects of visual enhancement on attribute/benefit desirability and brand preception measures: implications for reliability and validity
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 95-102
 2007 Clancy, K.J.
Rabino, S.
196.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
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