haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 189-198 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
189.
Ursachenanalyse von marketingbedingten IST-SOLL-Deckungsbeitragsabweichungen
Zeitschrift für Betriebswirtschaft
1992 : FEB, VOL. 62:2, p. 199-223
 1992 Albers, S.
190.
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451
 1992 Murry, J.P. jr.
Lastovicka, J.L.
Singh, S.N.
191.
Comprehension, positioning, segmentation and purchase probability
Omega
1992 : VOL. 20:1, p. 51-57
 1992 Jaffe, L.
Berger, P.
Jamieson, L.
192.
Mehrwert durch Farbe (Value added through color)
Markenartikel
1991 : VOL. 54:6, p. 286-288
 1991 Mathes, R.
Holicki, S.
193.
Medien tragen Marken zum Markterfolg (Medias help brands to attain market success)
Markenartikel
1991 : NR. 11, p. 486-489
 1991 Hattemer, K.
194.
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173
 1991 MacInnis, D.J.
Park, C.W.
195.
Elaborating on Elaboration: The Distinction between Relational and Item-specific Elaboration
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 358-367
 1991 Meyers-Levy, J.
196.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
197.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
198.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
« edellinen sivu | seuraava sivu »
SCIMA