haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 19-28 / 478
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19.
Attitudes of the cultural tourist: a latent segmentation approach
Journal of Cultural Economics
2010 : VOL. 34:2, p. 111-129
 2010 Pulido-Fernández, J. I.
Sánchez-Rivero, M.
20.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
21.
Decision-based voter segmentation: An application for campaign message development
European Journal of Marketing
2010 : VOL. 44:3/4, p. 310-330
 2010 Phillips, J.M.
Reynolds, T.J.
Reynolds, K.
22.
Exploring the use of the abbreviated technology readiness index for hotel customer segmentation
Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 342-359
 2009 Victorino, L.
Karniouchina, E.
Verma, R.
23.
Price discrimination strategies of low-cost carriers
Journal of Transport Economics and Policy
2009 : SEP, VOL 43: 3, p. 345-364
 2009 Alves, C.F.
Barbot, C.
24.
It's personal - Extracting lifestyle indicators in digital television advertising
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 404-418
 2009 Lekakos, G.
25.
Proposing perceptions-based unique marketing strategies for gamblers
Journal of Travel & Tourism Marketing
2009 : VOL 26:4, p. 364-382
 2009 Chhabra, D.
Andereck, K.
26.
A classic formula. End-to-end insight with added productivity
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 266-270
 2009 Forde, C. (et al.)
27.
Including ambivalence as a basis for benefit segmentation. A study of convenience food in Norway
European Journal of Marketing
2009 : VOL. 43:5-6, p. 762-783
 2009 Olsen, S. O.
Prebensen, N.
Larsen, T. A.
28.
Uncommon common sense
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 38-43
 2009 Venohr, B.
Meyer, K.
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