haku: @indexterm marketing theory / yhteensä: 244
viitteet: 19-28 / 244
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19.
Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability
European Journal of Marketing
2005 : VOL. 39:3-4, p.309-327
 2005 Gummesson, E.
20.
Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research
European Journal of Marketing
2005 : VOL. 39:3-4, p.294-308
 2005 Goulding, C.
21.
Paradigmapping marketing theory
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1057-1064
 2004 Lowe, S.
Carr, A.N.
Thomas, M.
22.
A conceptual and measurement comparison of self-congruity and brand personality : the impact of socially desirable responding
International Journal of Market Research
2004 : VOL. 46:2, p. 205-233
 2004 Helgeson, J. G.
Supphellen, M.
23.
There can be no learning without action and no action without learning
European Journal of Marketing
2004 : VOL. 38:3-4, p. 433-445
 2004 McLoughlin, D.
24.
Scholarly research in marketing: exploring the "4 eras" of thought development
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 116-146
 2003 Wilkie, W.L.
Moore, E.S.
25.
'We Are All Customers Now . . .' Rhetorical Strategy and Ideological Control in Marketing Management Texts
Journal of Management Studies
2003 : JUL, VOL. 40:5, p. 1325-1352
 2003 Hackley, C.
26.
Back to the future : divergence in relationship marketing research
Marketing Theory
2003 : VOL 2:1, p. 145-157
 2003 Egan, J.
27.
A critical analysis into the accumulation of marketing knowledge at the level of the firm
Marketing Theory
2002 : VOL. 2:4, p. 403-418
 2002 McIntyre, S. H.
Sutherland, M.
28.
Introduction to the special issue on marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 331-332
 2002 Rossiter, J. R.
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