haku: @journal_id 1742 / yhteensä: 80
viitteet: 19-28 / 80
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 otsikkovuositekijä
19.
The effects of sponsor relevance on consumer reactions to Internet sponsorships
Journal of Advertising
2004 : VOL 32:4, p. 67-76
 2004 Rodgers, S.
20.
Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion
Journal of Advertising
2004 : VOL 32:4, p. 57-65
 2004 Martin, B. A. S.
Lang, B.
Wong, S.
21.
A content analysis of direct-to-consumer (DTC) prescription drug web sites
Journal of Advertising
2004 : VOL 32:4, p. 43-56
 2004 Macias, W.
Lewis, L.
22.
Compounding consumer interest : effects of advertising campaign publicity on the ability to recall subsequent advertisements
Journal of Advertising
2004 : VOL 32:4, p. 29-41
 2004 Jin, H. S
23.
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM)
Journal of Advertising
2004 : VOL 32:4, p.19-28
 2004 Pracejus, J. W.
Olsen, G. D.
Brown, N. R.
24.
AD Schema incongruity as elicitor of ethnic self-awareness and differential advertising response
Journal of Advertising
2004 : VOL 32:4, p. 7-17
 2004 Dimofte, C.
Forehand, M.
Deshpandé, R.
25.
Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables.The Case of China
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 45-54
 2003 Zhou, N.
Zhou, D.
Ouyang, M.
26.
On The Use of Time Expressions in Promoting Product Benefits The Metaphoric and the Literal
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 33-44
 2003 Spears, N.
27.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
28.
Account Planners' Views on How Their Work Is and Should Be Evaluated
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 7-16
 2003 Morrison, M. A.
Haley, E.
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