haku: @journal_id 69 / yhteensä: 714
viitteet: 190-199 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
190.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
191.
Segmenting markets with conjoint analysis.
Journal of Marketing
1991 : OCT, VOL. 55:4, p.20-31
 1991 Green, P.E.
Krieger, A.M.
192.
Marketing in an information-intensive environment: strategic implications of knowledge as an asset.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 1-19
 1991 Glazer, R.
193.
Trademark strategy revisited.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.46-59
 1991 Cohen, D.
194.
The protection motivation model: a normative model of fear appeals.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45
 1991 Tanner, J.F.
Hunt, J.B.
Eppright, D.R.
195.
Met expectations and turnover in direct selling.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.13-23
 1991 Wortuba, T.R.
Tyagi, P.K.
196.
Historical investigation and the practice of marketing.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.13-23
 1991 Nevett, T.
197.
Contextual effects of reference prices in retail advertisements.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12
 1991 Biswas, A.
Blain, E.A.
198.
Legal developments in marketing
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 81-88
 1991 Werner, R. O.
199.
Cross-national analysis of diffusion of consumer durables goods in Pacific Rim Countries.
Journal of Marketing
1991 : APR, VOL. 55:2, p.48-54
 1991 Takada, H.
Jain, D.
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