haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 191-200 / 556
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 otsikkovuositekijä
191.
Comprehension, positioning, segmentation and purchase probability
Omega
1992 : VOL. 20:1, p. 51-57
 1992 Jaffe, L.
Berger, P.
Jamieson, L.
192.
Mehrwert durch Farbe (Value added through color)
Markenartikel
1991 : VOL. 54:6, p. 286-288
 1991 Mathes, R.
Holicki, S.
193.
Medien tragen Marken zum Markterfolg (Medias help brands to attain market success)
Markenartikel
1991 : NR. 11, p. 486-489
 1991 Hattemer, K.
194.
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173
 1991 MacInnis, D.J.
Park, C.W.
195.
Elaborating on Elaboration: The Distinction between Relational and Item-specific Elaboration
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 358-367
 1991 Meyers-Levy, J.
196.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
197.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
198.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
199.
Tecnicas para medir la eficacia de la publicidad y las promociones.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74
 1991 Abraham, M. M.
Lodish, L. M.
200.
The protection motivation model: a normative model of fear appeals.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45
 1991 Tanner, J.F.
Hunt, J.B.
Eppright, D.R.
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