haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 192-201 / 469
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192.
Direct marketing on the internet: an empirical assessment of consumer attitudes
Journal of Direct Marketing
1995 : SUMMER, VOL. 9:3, p. 21-32
 1995 Mehta, R.
Sivadas, E.
193.
Effects of presentation order and communication modality on recall and attitude
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 481-490
 1994 Unnava, H. R.
Burnkrant, R. E.
Erevelles, S.
194.
The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 432-452
 1994 Thompson, C. J.
Pollio, H. R.
Locander, W. B.
195.
The role of consumers' intuitions in inference making
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 393-407
 1994 Broniarczyk, S. M.
Alba, J. W.
196.
A segmentation study of consumers' attitudes toward direct mail
Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 45-52
 1994 Milne, G.
Gordon, M.
197.
Werbung, die aktualisiert: Sonderwerbeformen.
Absatzwirtschaft
1994 : JAN, p. 74-75
 1994 Gierl, H.
198.
The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 535-547
 1994 Tripp, C.
Jensen, T.
Carlson, L.
199.
Taiwanese consumers' perceptions of product information cues: country of origin and store prestige
European Journal of Marketing
1994 : VOL. 28:1, p. 5-18
 1994 Lin, L.
Sternquist, B.
200.
Corporate culture, customer orientation and innovativeness in japanese firms: a quadrad analysis.
Journal of Marketing
1993 : JAN, vol.57:1, p.23-37
 1993 Deshpande, R.
Farley, J. U.
Webster, F. E.
201.
Conceptualizing, measuring and managing customer-based brand equity.
Journal of Marketing
1993 : JAN, vol.57:1, p.1-22
 1993 Keller, K.L.
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