haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 196-205 / 556
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 otsikkovuositekijä
196.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
197.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
198.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
199.
Tecnicas para medir la eficacia de la publicidad y las promociones.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74
 1991 Abraham, M. M.
Lodish, L. M.
200.
The protection motivation model: a normative model of fear appeals.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45
 1991 Tanner, J.F.
Hunt, J.B.
Eppright, D.R.
201.
Contextual effects of reference prices in retail advertisements.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12
 1991 Biswas, A.
Blain, E.A.
202.
International Advertising Message: To Adapt or Not to Adapt (That is the question)
Journal of Advertising Research
1991 : JUNE/JULY, VOL.31, p.65-71
 1991 James, W.
Hill, J.
203.
End-Benefit Segmentation and Prototypical Bonding
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.9-18
 1991 Lautman, M.
204.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
205.
The role of data fusion in actionable media targeting in the 1990's
Marketing and Research Today
1991 : FEBR, VOL. 19, p.15-22
 1991 O'Brien, S.
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