haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 197-206 / 1883
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 otsikkovuositekijä
197.
A biologically based measure of emotional engagement: context matters
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 381-387
 2007 Carl, D.
Marci, M.D.
198.
The advertising magnifier effect: an MTV study
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 369- 380
 2007 Cunningham, T.
Hall, A.S.
Young, C.
199.
You can teach an old dog new tricks: strategies for including older consumers when selecting media vehicles
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 103-112
 2007 D'amico, T.
200.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
201.
Interactive effects of message framing, product perceived risk, and mood: the case of travel healthcare product advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 51- 65
 2007 Chang, C.
202.
Evaluating empirical research into music in advertising: a congruity perspective
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 38-50
 2007 Oakes, S.
203.
The effectiveness of "typical-user" testimonial advertisements on black and white browsers' evaluations of products on commercial websites: do they really work?
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 14-27
 2007 Appiah, O.
204.
An empirical examination of public attitudes towards advertising in a transitional economy
International Journal of Advertising
2007 : VOL. 26:2, p. 247-276
 2007 Petrovici, D
Paliwoda, S.
205.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
206.
What can advertisers learn from neuroscience?
International Journal of Advertising
2007 : VOL. 26:2, p. 151-175
 2007 Plassmann, H. (et al.)
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