haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 199-208 / 244
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199.
Cognitive relativism and the practice of marketing science.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 20-33
 1987 Muncy, J. A.
Fisk, R. P.
200.
People as products : analysis of a complex marketing exchange.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 98-108
 1987 Hirschman, E. C.
201.
A method of structure analysis for developing product concepts and its applications.
European Research
1986 : VOL. 14:4, p. 174-184
 1986 Ushikubo, K.
202.
Service firms : interdependence of external and internal marketing strategies.
European Journal of Marketing
1986 : VOL. 20:8, p. 5-14
 1986 Flipo, J. P.
203.
Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103
 1986 Toledo, K. van
204.
Market definition and segmentation using fuzzy clustering methods.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 117-134
 1986 Hruschka, H.
205.
Strategic management of the socially responsible firm: Integrating management and marketing theory.
Academy of Management Review
1986 : OCT, VOL. 11:4, p. 815-827
 1986 Murray, K. B.
Montanari, J. R.
206.
Marketing as innovation : the eighth paradigm.
Journal of Management Studies
1986 : SEP, VOL. 23:5, p. 479-500
 1986 Simmonds, K.
207.
Humanistic enquiry in marketing research : philosophy, method, and criteria.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 237-249
 1986 Hirschman, E. C.
208.
The missing link : surrogate consumers in the marketing chain.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 208-218
 1986 Solomon, M. R.
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