haku: @author Beard, C. / yhteensä: 5
viitteet: 2-5 / 5
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2.
New product launch: marketing action and launch tactics for high technology products (neue Produkte)
Industrial Marketing Management
1996 : MAR, VOL. 25:2, p. 87-103
 1996 Beard, C.
Eastingwood, C.
3.
New product launch: marketing action and launch tactics for high-technology products
Industrial Marketing Management
1996 : MAR, VOL. 26:2, p. 87-104
 1996 Beard, C.
Easingwood, C.
4.
Sources of competitive advantage in the marketing of technology-intensive products and processes
European Journal of Marketing
1992 : ,VOL. 26:12, p. 5-18
 1992 Beard, C.
Easingwood, C.
5.
High technology launch strategies in the U. K.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 125-138
 1989 Easingwood, C.
Beard, C.
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