haku: @author Blattberg, R. C. / yhteensä: 9
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2.
Manage marketing by the customer equity test
Harvard Business Review
1996 : JUL-AUG, VOL. 74:4, p. 136-144
 1996 Blattberg, R. C.
Deighton, J.
3.
Interactive marketing: exploiting the age of addressability.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 5-14
 1991 Blattberg, R. C.
Deighton, J.
4.
Database models and managerial intuition: 50% model + 50% manager.
Management Science
1990 : AUG, VOL. 36:8, p. 887-899
 1990 Blattberg, R. C.
Hoch, S. J.
5.
A micromodeling approach to investigate the advertising-sales relationship.
Management Science
1981 : SEP, VOL. 27:9, p. 988-1005
 1981 Blattberg, R. C.
Jeuland, A. P.
6.
An assessment of the contribution of log linear models to marketing research.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 89-97
 1981 Blattberg, R. C.
Dolan, R. J.
7.
A theoretical and empirical evaluation of price deals for consumer nondurables.
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 116-129
 1981 Blattberg, R. C.
Epen, G. D.
Lieberman, J.
8.
Segmentation strategies for new national brands.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 59-67
 1980 Blattberg, R. C.
Buesing, T.
Sen, S. K.
9.
The design of advertising experiments using statistical decision theory.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202
 1979 Blattberg, R. C.
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