haku: @author Franke, G. R. / yhteensä: 6
viitteet: 2-6 / 6
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2.
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 589-602
 2002 Mothersbaugh, D. L.
Huhmann, B. A.
Franke, G. R.
3.
Applications of Meta-Analysis for Marketing and Public Policy: A Review
Journal of Public Policy and Marketing
2001 : FALL, VOL. 20:2, p. 186-200
 2001 Franke, G. R.
4.
FTC regulatory activity and the information content of advertising
Journal of Public Policy and Marketing
1998 : FALL, VOL. 17:2, p. 239-256
 1998 Abernethy, A. M.
Franke, G. R.
5.
Correspondence analysis : graphical representation of categorical data in marketing research.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 213-227
 1986 Hoffman, D. L.
Franke, G. R.
6.
Measurement issues in time-series research : reliability and validity assessment in modeling the macroeconomic effects of advertising.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 12-19
 1984 Didow, N. M. jr
Franke, G. R.
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