haku: @author Gorn, G. J. / yhteensä: 7
viitteet: 2-7 / 7
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2.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
3.
Behavioral evidence of the effects of televised food messages on children.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 200-205
 1982 Gorn, G. J.
Goldberg, M. E.
4.
The effects of music in advertising on choise behavior : a classical conditioning approach.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 94-101
 1982 Gorn, G. J.
5.
Job involvement and motivation: are intrinsically motivated managers more job involved?
Organizational Behavior and Human Performance
1980 : OCT, VOL. 26:2, p. 265-277
 1980 Gorn, G. J.
Kanungo, R. N.
6.
Some unintended consequences of TV advertising to children.
Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29
 1978 Goldberg, M. E.
Gorn, G. J.
7.
TV messages for snack and breakfast foods: do they influence children's preferences?
Journal of Consumer Research
1978 : 2 SEP VOL.5 p.73-81
 1978 Goldberg, M. E.
Gorn, G. J.
Gibson, W.
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